Creative Direction

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Campaign Development

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Conceptual Thinking

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Brand Storytelling

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Copywriting

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Creative Direction 〰️ Campaign Development 〰️ Conceptual Thinking 〰️ Brand Storytelling 〰️ Copywriting 〰️

Hi! I’m Blythe.

See my work

I’m a creative director and copywriter based in Los Angeles.

My sweet spot is turning strategic insights into sharp, ownable campaign ideas, then building the platform, messaging, and copy to carry them across channels.

For the past decade I've been doing exactly that for brands like Coca-Cola, T.J.Maxx, Laura Mercier, Ulta Beauty, Fairlife, Autotrader, and Northwestern Mutual, across global agencies, in-house teams, and freelance partnerships.

When I’m not thinking up the next big idea, you can find me writing essays on Substack, dancing my heart out at Millennium, or designing typefaces on Creative Market.

"Blythe is automatic. Put any brief in front of her and she knocks it out of the park. From ideation to straight up copywriting, Blythe does it all brilliantly. Her ability is over the top, her attitude is legendary. She's a joy to work with, full stop. It's my honor to recommend her to anyone looking for a top shelf creative. Brb, briefing her on a project."

— Andrew Siegel, Executive Creative Director @ Peanut Butter & Imagination
“Blythe is the type of ideal partner you want on your team. I collaborated with her on a 4-month ask focused on writing internal communication materials for a major company’s CEO and her work quality and work ethic impressed me. Blythe was able to learn the tone and style as well as industry context of our client quickly and skillfully that made my job so easy. She did a great job always diving deep into the reference materials to ensure that we’re connecting the dots across multiple assignments. She’s super organized and communicative so I never had to worry about deadlines. I highly recommend Blythe to anyone who has the good fortune to partner with her.”

— Gaik Ping (G.P.) Ooi, SVP @ Golin
"Blythe did a wonderful job on our project. She took the time to understand our needs completely and deliver copywriting with the tone and voice we required to make our project a success. We plan to hire her again for other projects in the near future."

—Shawn Haydel, Founder @ BMOXI
“It’s easy to see Blythe’s innate talent for writing and concepting, but her most impressive quality by far is her ability to apply feedback and build on her work.”

— Courtney Bante, Sr. Manager, US Retail Creative Strategy @ Pinterest