Where Strategy Meets Storytelling

I partner with brands and agencies to turn strategic goals into creative wins. From helping startups find their voice to developing viral campaigns for global brands, I bridge the gap between strategic thinking and creative execution—delivering work that's distinctive, effective, and authentically human.

Brand Voice Strategy

Your brand deserves a voice as unique as its story. Through strategic collaboration and creative exploration, we'll craft an authentic voice your audience will recognize anywhere.


This could include:

Voice & tone guidelines that feel natural, not corporate

Messaging frameworks that scale across all your channels

Writing templates anyone on your team can actually use

Hands-on training to help your team bring it all to life

For an example, see Big Sky Honeyberries

Campaign Ideation & Creative Direction

From viral social moments to integrated brand campaigns, I’ll develop breakthrough creative that captures attention and drives results—whether that's a quick-turn TikTok series or a full 360° campaign.

This could include:

Strategic campaign concepts that push the envelope

Scalable content frameworks that work across social and digital channels

Influencer and activation strategy that amplifies your message

Script development for everything from snappy social content to long-form video

Creative direction and team guidance to ensure consistent, high-quality execution

For examples, see Museum of Money History and Find Your Maxx

Content Development

Transform your brand voice into compelling content that connects and converts. I help brands maintain consistent, engaging communication that feels authentic across every touchpoint—from social posts that spark conversation to website copy that drives action.

This could include:

Website and digital content that guides visitors from browsing to buying

Editorial strategy that positions you as a thought leader people actually want to follow

Social media frameworks that build genuine community engagement

Email sequences that nurture relationships and drive conversions

Blog and article development that tells your story in ways that resonate

For examples, see Autotrader and KBB Social, Flex, and Substack

Brand Strategy

Great brands aren't built by accident. Whether you're launching something new or evolving what exists, your brand deserves a strategy that goes beyond surface-level decisions. I'll help create a solid foundation that serves as your north star, guiding decisions and growth at every stage.

This could include:

Brand positioning that carves out your unique space in a crowded market

Audience personas that capture real human insights, not just demographics

Value propositions that clearly communicate what makes you special and why it matters

Naming and identity elements that build lasting brand equity

Implementation roadmap that turns big-picture strategy into actionable next steps

For an example, see Big Sky Honeyberries

  • "Blythe is automatic. Put any brief in front of her and she knocks it out of the park. From ideation to straight up copywriting, Blythe does it all brilliantly. Her ability is over the top, her attitude is legendary. She's a joy to work with, full stop. It's my honor to recommend her to anyone looking for a top shelf creative. Brb, briefing her on a project."

    — Andrew Siegel, Executive Creative Director @ Peanut Butter & Imagination

  • “Blythe is the type of ideal partner you want on your team. I collaborated with her on a 4-month ask focused on writing internal communication materials for a major company’s CEO and her work quality and work ethic impressed me. Blythe was able to learn the tone and style as well as industry context of our client quickly and skillfully that made my job so easy. She did a great job always diving deep into the reference materials to ensure that we’re connecting the dots across multiple assignments. She’s super organized and communicative so I never had to worry about deadlines. I highly recommend Blythe to anyone who has the good fortune to partner with her.”

    — Gaik Ping (G.P.) Ooi, SVP @ Golin

  • "Blythe did a wonderful job on our project. She took the time to understand our needs completely and deliver copywriting with the tone and voice we required to make our project a success. We plan to hire her again for other projects in the near future."

    —Shawn Haydel, Founder @ BMOXI

  • “It’s easy to see Blythe’s innate talent for writing and concepting, but her most impressive quality by far is her ability to apply feedback and build on her work.”

    — Courtney Bante, Sr. Manager, US Retail Creative Strategy @ Pinterest

Let's chat!