Find Your Maxx
T.J.Maxx is on a mission to help women embrace their most authentic selves—their Maxx selves. To bring this vision to life, I worked on a campaign that partnered with Emmy-nominated actress Yvonne Orji to offer one woman the mentorship of a lifetime and $50,000 to embark on her journey to Find Her Maxx.
The result? A powerful, feel-good initiative that celebrated real women, real stories, and the limitless potential of finding your most authentic self.
Press: People.com, BLAC, NYLON, GROWN
Client
T.J.Maxx
Year
2022
Activation ideation
Content and campaigns
Naming
Social Media
Web copy
Creative direction
Campaign messaging
Scriptwriting