Big Sky Honeyberries
When a family farm in Montana’s Flathead Valley decided to turn their passion for honeyberries into a business, I partnered with a trusted designer to help bring their vision to life. Honeyberries—one of the most nutrient-dense berries on the planet—deserved a brand as vibrant and distinctive as the fruit itself.
Together, we developed a comprehensive branding and marketing strategy, including the brand name, identity, marketing materials, and social media presence. The result? Big Sky Honeyberries became a Farmers Market sensation, selling out every single season since its launch.
Client
Big Sky Honeyberries
Year
2023
Brand strategy
Brand positioning
Competitive analysis
Audience personas
Brand identity
Naming
Tone and voice
Social media
Creative direction
Campaign messaging
Copywriting